ABOUT

First Ambassador

With a personal style representing Scotch & Soda’s brand, Joe Jonas is at the forefront of a new chapter for the brand. Jonas, the brand’s first-ever ambassador, will lead in designing a new capsule collection that will be released in Fall 2024. Under Bluestar Alliance’s acquisition of the brand in April 2023, Jonas is set to be the face of Scotch & Soda throughout the Spring 2025 season.

Free Spirit

Scotch & Soda is known for representing the “free spirit of Amsterdam” and offering a dynamic wardrobe inspired by music and travel, which ultimately aligns with Jonas’ background as a musician. With vivid colors, prints, and textures, only the highest-quality fabrics are used to create its collections.

“Scotch & Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy,” says Eran Kaim, Chief Product Officer of Scotch & Soda. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand.”

Fresh Eyes

The Fall 2024 season marks the introduction of not just a new collection, but a new identity for the brand. Joey Gabbay, CEO of Bluestar Alliance, the parent company of Scotch & Soda, anticipates that the collaboration with Joe Jonas is just the beginning of a series of impressive partnerships poised to elevate the brand on a global scale.