BRANDS

WE ARE NOT FRIENDS

Menswear

Create a community for free creative expression”

We Are Not Friends was born to fill a representation gap among young creatives. It’s a space of expression where you can be yourself without fear of judgment.

A movement inspired by a deep dive into the Urahara Movement, which was born in the Harajuku district of Tokyo in the late ‘90s before the era of the internet, mobile phones, and mainstream fashion. ‘Urahara’ literally means ‘The Hidden Harajuku”

We continue on this journey that reflects our dedication to quality and connection with our environment and the people who live around us.